Systematic product and technical training programs are being employed by ContiTech Vibration Control to strengthen the skills of its North American partners Argus Industries in Winnipeg, Manitoba, Canada, and The Rubber Group in Somersworth, New Hampshire, U.S.A. “We’re linked to both dealers via a strategic partnership, and we intend to develop and enhance the capacity of that partnership by providing effective training”, explains Frank Dahmen, Industrial Segment Sales Manager at ContiTech Vibration Control.

During the first half of 2007, regional sales managers at the respective locations of the partner companies were instructed in the theory and basics of vibration control technology. In addition, they were given specific training on how to choose the best solution from the wide selection of MEGI ® and SCHWINGMETALL ® brand products, and how to optimally use their diverse application possibilities.

By conducting these partner training programs, ContiTech Vibration Control is consistently building on its sales support measures for the North American dealers. Basic training courses had already been provided to participants at the start of the partnership about 15 months ago. So these follow-up training sessions enabled them to broaden their already acquired expertise and to clarify any questions they had regarding real-life cases. “Regular training and prompt communication of market and product developments serve to give our retail partners the skills they need in helping us further establish the MEGI ® and SCHWINGMETALL ® brands on the North American vibration technology market”, says Hendrik Heitjans, an engineer and applications expert who presented the training sessions locally.